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Clarity from Chaos

AI and other digital marketing initiatives demand more than tools — they require strategy, leadership, and accountability. With CMO-level insight, decades of experience, and project management rigor, I bring the skills needed to ensure projects move quickly from concept to measurable impact.

So you can focus on growth.

Get In Touch
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A peer group for law firm marketing technology leaders.

Join us in March 2026 for an eight-hour AI program for legal marketing leaders that takes you through the current state of AI in our industry and showcases hours of use cases that are finding traction and success right now. Date and location to be announced soon!

Join Us

“Cyndy’s “AI in Legal Marketing” session was a game-changer for our team.

She didn’t just talk about AI in theory—she brought it to life with examples she is seeing at law firms like ours, from competitive intelligence research to event preparation to content repurposing. Her energetic and engaging style made the session fun, and the frameworks and templates she shared gave us practical next steps.

We left with a clear roadmap and a renewed sense of excitement about how AI can enhance our marketing efforts.”

Michelle Friends
Chief Marketing and Business Development Officer
Hanson Bridgett LLP

Services

  • AI and Marketing Operations

  • Brand Strategy

  • Video Production

  • Website Design

Video Shorts

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WORK

AI Fluency for Law Firm Marketing Teams

Designed for legal marketers, this program cuts through the noise and shows you how to use AI with accuracy, speed, and intention. Walk away with proven prompting frameworks and real-world AI-driven use cases you can put to work immediately.

Cyndy McCollough presenting an AI program for legal marketers

WORK

Rebrand for a Global Law Firm

This global 700+ attorney firm needed a modern take on its brand that would reflect the expanding practice groups and enhanced industry focus. The new brand identity included a new messaging and positioning platform, web, collateral suite, building signage, and…

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Time for a Website Redesign? Part 3

Now we’re cooking with gas: information architecture, sitemaps, wireframes, and design.

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“From web design to content development to firm-wide operational enhancements, her creativity and innovative solutions helped us bring a successful brand refresh to the marketplace. Quite literally, we could not have done it without her.”

Jennifer Dolan

Chief Marketing and Business Development Officer, Katten

WORK

Rebrand for a Boutique Law Firm

This 160-attorney firm had created a brand and website overnight when they first formed almost a decade earlier. It was time to revisit the firm’s positioning in the legal services market.

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“Her deep understanding of customer experience and web, coupled with her experience as a CMO, is a powerful combination, helping us deliver student-focused content and meaningful experiences across our digital platforms.”

Shelley Rodgers,
Chief Communications Officer, 
University of Michigan Law School

WORK

Martech Audits

The right martech environment doesn’t just support your marketing team—it transforms how your firm serves its lawyers and clients.

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Does Your Law Firm Have a Social Media Policy?

Your lawyers and staff are on social media, whether it’s sanctioned or not. Best to get in front of it with a strong social media policy.

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Let’s work together
cyndy@mccollough.consulting
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